The benefits of a shared universe

Although it seems like the MCU has been written to death about, its success can't be understated. Marvel was on the brink of bankruptcy and decided to take a huge gamble. They took their C-level heroes (C-level is being a tad generous) and built a cinematic empire. Marvel Studios built the highest-grossing movie franchise in history … Continue reading The benefits of a shared universe


Nintendoland: Bigger than Video Games

Brands are incredible things. If properly cared for, they inspire powerful loyalty among their fans. The prime example of this is Disney. Disney is seen as everything good about the world. It appeals to both young and old. It creates shared experiences between wildly different people. Its park is literally called the happiest place on … Continue reading Nintendoland: Bigger than Video Games

The Incredible Marvel Brand

When Marvel Studios released its first feature film back in 2008, no one knew that a massive cultural shift was about to happen. The success of the first Iron Man paved the way for the highest-grossing film franchise in history. The Marvel Cinematic Universe or MCU has out-grossed the likes of James Bond, Harry Potter, … Continue reading The Incredible Marvel Brand